AI-first consulting and software partner for fast-changing markets
Since 2012, one partner that co-builds from first workshop to live platform
Clients served
Founded in Hanoi
We are a consulting-led software company in Hanoi, serving 500+ clients since 2012, and we are building an AI-first partner for fast-changing markets. We start from your business problem, then design, build and support the solution with one accountable team, mostly at a fixed price agreed after discovery. See where we are heading and how we partner.
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AI transformation and integration
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Consulting and digital transformation
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Custom software and platforms
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Partnerships and co-building
We publish results with the client's name and the measurement period on them, and AI is part of that record. For 4over4, our conversion work, including a recommendation engine and automated Adobe Illustrator to SVG file conversion, lifted revenue 82% within six months, raised conversion 48% and average order value 35%, and cut production time 40%. At USticker, customers who use the design tool converted 40% more often and online-order revenue grew 15%. Beyond that delivered work, we are investing in AI transformation, AI integration and agentic automation across every service.
Web-to-print is our deepest specialty: 50+ custom web-to-print platforms delivered across apparel, packaging, signage, promotional merchandise and corporate B2B portals, and Printcart, our own web-to-print division. See how a web-to-print platform fits together, read our web-to-print platform guide, or browse all our work.
Netbase holds ISO 27001 certification and a SOC 2 Type II attestation, and we serve clients in the United States, Europe and Asia-Pacific from our Hanoi head office.
Independent directories have recognized us too: Reliable Company, verified by Extract; Top Software Development Company, GoodFirms; Top Mobile App Developers 2020, Clutch; Top App Development Company Vietnam, AppFutura; Top Web Developers, Wadline; Top Web Development Companies; and Top Rated Software Development Companies, SoftwareWorld. Read why teams choose Netbase, browse our insights or see the trends we act on in Technology trends 2026.
Head office: 91 Nguyen Chi Thanh Street, Dong Da District, Hanoi, Vietnam. Call +84 937 869 689 or email [email protected], Monday to Saturday, 9:00 to 18:15 Vietnam time.
Technology strategy and consulting that ends in a buildable, AI-ready roadmap
Netbase provides technology strategy and consulting for business and technology leaders who need to turn a business goal into a delivery-ready plan, including where AI should and should not change the work. Transformation consulting, process redesign, product discovery and solution architecture all end in the same place: a scope, an architecture and a roadmap a team can start building.
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AI-enabled digital transformation consulting that ends in a delivery plan
Netbase provides digital transformation consulting for mid-market companies to turn operational problems into a prioritized roadmap with a delivery path, not a strategy deck. We map your workflows, systems and data, rank every change by business value and risk, including where AI can remove manual work, and hand over a plan the same team can start building.
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AI-enabled software product engineering from discovery to operation
Netbase provides software product engineering for companies that need a web, SaaS, mobile or custom platform built and kept running, with AI features and AI-assisted engineering where they pay off. We cover the full lifecycle, from discovery to operation, and the same team stays accountable for architecture, delivery and handover, so nothing important gets lost between phases.
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AI-enabled custom software development built around your workflow
Netbase provides custom software development for companies whose workflow no off-the-shelf product fits, to turn that workflow into software the business owns, with AI built in where it removes manual steps. We take the work from discovery through architecture, build, testing and handover, and the IP created for you stays yours. No licence trap, no rebuild when you outgrow a package.
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Five products we build
and run ourselves
Personalized stores, launched in days
Online product designers, configurators and WooCommerce stores for small and mid-sized sellers. More than 7,000 businesses have launched their stores with CMSmart.
Shoppers personalize and preview a product before they buy.
WooCommerce stores and marketplaces delivered with full source code.
Web-to-print and print-on-demand, automated
Customers design online, every order arrives as print-ready files and fulfillment routes itself. More than 10,000 partners worldwide run on Printcart.
Templates, cliparts and AI image tools in the browser.
Shopify, Wix, WooCommerce or your own storefront.
The AI workplace for services and projects
Profiles, services, projects, CRM, HRM and Cloud ERP in one AI-assisted platform, for business owners, in-house teams and freelancers alike.
Ideas become milestones and tasks automatically.
Internal staff and outside specialists in one workspace.
The operating system for real estate teams
Listings, presales, leasing, realtor marketing and commissions in one English and Vietnamese workspace, with 627 live reviewed project records.
Inventory, price sheets and distributor access on one board.
Role-based schemes, review queues and payment batches.
Sell direct and own the customer
A D2C SaaS platform for channels, orders, fulfillment and custom products. Brands set their own prices and keep the customer relationship.
Custom options on any product, without a separate tool.
One flow from checkout to delivery.
Trusted by 500+ businesses since 2012
We’re proud to be recognized
Platforms and cloud we build on, and AI we deliver: machine learning, NLP, computer vision, generative AI and AI with IoT
Work we delivered
Each case study states the client context, the Netbase role, what we delivered and the results as the client reported them.
4over4, a US online printing store, had steady traffic but too few orders. Netbase JSC reworked checkout, search and navigation, automated Adobe Illustrator (.ai) to SVG file conversion and added recommendations. 4over4 reported 82% higher e-commerce revenue and a 48% higher conversion rate.
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USticker, a family-owned sticker printer in Western Sydney, wanted customers to set background images and colors in its online design tool and to check out faster. Netbase JSC built the feature and integrated a secure payment gateway. Design-tool users converted 40% more often; online-order revenue rose 15%.
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Printcart is Netbase's own web-to-print SaaS, and this record shows what we built. Netbase designed, engineered and operates the multi-tenant platform: an online design studio, automatic print-ready files, print order management, and store apps plus an API that plug into any storefront. It covers scope, stack and operation; no performance metric is claimed.
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CMSmart is the Netbase Business Division that builds and maintains the ecommerce extensions merchants install on their own stores: WooCommerce plugins such as an online product designer, Magento and headless builds, marketplace setups and personalization store templates. This record covers what Netbase engineers and supports, and the stack behind it. It claims no sales or install figures.
Keep ReadingOne lifecycle, AI in every step, weekly proof of progress
Every engagement runs on one six-step lifecycle: discovery and strategic alignment, team assembly and architecture planning, agile execution against outcome-based milestones, modular components, training and rollout, then ongoing support and co-building. See how we work, step by step.
Every project starts from your workflow, KPIs and constraints, and asks where AI should change the work and where it should stay out. Discovery sets the scope and the fixed price, and work typically starts within one to two weeks after it.
Most Netbase projects run on a fixed-price contract, with weekly reviews, KPI dashboards and a dedicated account manager and project manager. Milestone-based, monthly team retainer and KPI-linked terms remain available, and so do dedicated teams, on-demand support and fully managed delivery when the work is open-ended.
Support days a week
Questions buyers ask before they call
Straight answers on scope, price, speed, ownership, security and partnership. Still unsure? Ask us directly.
Netbase JSC is an AI-first, consulting-led software company founded in Hanoi in 2012. We lead with consulting, solutions, custom development and AI-enabled digital transformation, with our deepest experience in e-commerce development and web-to-print. We bring workflow knowledge to the industries we serve and work with the technologies your platform already runs on.
Work typically starts within one to two weeks after discovery. Teams range from 3 to 30 people and combine business analysts, project managers, solution architects, developers, QA and UI/UX designers.
You own the IP created for your custom work. Netbase productized modules and Business Division products are licensed to you, not transferred.
Netbase holds ISO 27001 certification and a SOC 2 Type II attestation. Our practices include secure code review, TLS in transit and AES at rest, role-based access control, MFA for admin dashboards, vulnerability scanning and penetration testing, with NDAs and DPAs on request.
Most Netbase projects are delivered on fixed-price contracts, with the scope and price agreed after discovery. Milestone-based, monthly team retainer and KPI-linked terms are also offered, and a dedicated development team, on-demand support or fully managed delivery can be chosen when that shape fits better. We do not publish rate cards.
Yes. Netbase is open to technology and co-development partnerships, white-label delivery for agencies, co-built products, referral and reseller arrangements for our Business Division products, and AI-first offshore development centres. See how we partner.
We receive the best review from partners
We chose CmSmart because their online editor plugin has really intuitive interface and its easy to use for our clients. It has lots of different possibilities and whenever we had a problem, CMSmart team was there to help us.
Exceptional communication skills from the team. I outlined my requirements and they provided clear steps and key mile stones of the project. Selena understood the process flow and the team executed everything in a few hours I requested a series of developer changes, and they provided solutions to problems I haven't even thought of yet! Highly recommended and will continue to use for all of my projects moving forward.
I have been using the services of this team, and I must say they are truly excellent. Their commitment to meeting my needs promptly is commendable, and their patience in resolving issues sets them apart. One of the standout qualities of this team is their willingness to patiently explain things, even if I am unfamiliar with certain concepts. We had initial doubts about integrating AI into our processes, and they took the time to address our concerns, providing valuable insights and ideas on how to seamlessly incorporate it. …
I recently had the pleasure of working with NETBASE for a customization project on my WordPress website. From start to finish, the experience was exceptional, and I am thrilled to share my positive review about their outstanding services.
I recently had the pleasure of receiving assistance from Selena regarding the NB Designer plugin, and I couldn't be more impressed with her exceptional service. From the moment I reached out, Selena was prompt, friendly, and incredibly knowledgeable. She took the time to understand my specific needs and guided me through the plugin's features with clarity and patience.
We've been using the NB designer over the last few years and had nothing but rave reviews from customers who use it. We've also received excellent and timely support from the team at Netbase. Thanks guys
The Customer Support Personnel was very helpful, efficient and professional, going over and above to help, even reaching back to ask if the solutions provided worked and if I needed any more assistance. Her name is Perla Nguyen. I commend her highly and appreciate her efforts at resolving all my problems with the plug-in. Very satisfied customer. 5 Stars
Pre-purchase I had many questions to help make my decision, Gary and his team was great in providing solutions with examples and demos. After purchase, they continue to provide quick solutions to my questions and help guide me in such great effort and details. Best service ever!
The plugin used is really top, time saving and complete features. ultra easy installation and configuration. And even when I needed specific development in relation to my theme, Andrea from customer service was very competent and fast. I recommend!
Guides from our delivery work
Buyer guides, checklists and technical field notes written from Netbase delivery work, each with its sources.
The trends that matter most for mid-market companies in 2026 are AI moving from pilots into daily operations, AI agents becoming customers and colleagues, and the governance, security and delivery models needed to keep both under control. Act on one process, one data foundation and one governance baseline before chasing every new tool.
Agentic commerce readiness: prepare your store for AI shopping agents
Agentic commerce means AI agents that search, compare, configure and buy on a shopper's behalf. To be ready, a store needs complete and consistent product data, prices and stock an agent can trust, documented checkout and order APIs, clear policies, and controls that let the merchant approve, limit and trace every agent-led order.
Web-to-print software: architecture, AI design assistance, build vs buy, and ROI
Web-to-print software must do four jobs: sell configurable print products through a catalog with pricing rules, let buyers design online, turn every design into a print-ready file, and pass the order to your MIS or ERP. AI now helps buyers design and turns rough uploads into usable files. Buy when a product covers your workflow, build when your workflow is your advantage, and measure ROI against a recorded baseline.
Custom e-commerce platforms: when to replatform and how to plan an AI-ready store
Off-the-shelf e-commerce stops fitting when workarounds cost more than the platform saves: manual order handling, integrations held together by exports, and features the platform cannot express. Plan a custom build or replatform by choosing the architecture, mapping integrations, controlling migration risk and costing the drivers, and check that the new platform exposes the clean catalog and order data AI search and recommendations need.
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Netbase JSC helps organizations design, build, modernize, and operate digital products and AI-enabled business systems.+84 937 869 689
91 Nguyen Chi Thanh, Dong Da, Hanoi, Vietnam
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