White-label software and AI feature development for agencies and technology partners
For agencies and technology partners that need reliable white-label delivery capacity, Netbase works as the engineering team behind your brand, AI features included: your client relationship stays yours, a named project manager reports to you, and commerce depth comes from CMSmart, the Netbase division building ecommerce stores and product customizers since 2012.
Discuss a delivery partnership Compare engagement modelsReviewed by David (CEO) · Updated 17 Sep 2026
Won a project bigger than your bench? Discuss a delivery partnership with us.
This is for you if, and when another route fits
Agencies and technology partners, on this page, are firms that sell digital work to their own clients: digital and marketing agencies, commerce consultancies and software vendors that need extension or integration capacity. The defining trait is that there is always a third party, your client, whose trust belongs to you.
This is for you if…
- You sell builds but your engineering bench is too small or too general
- Clients ask for configurators, marketplaces or complex integrations
- You need the same team across several client projects
- Delivery must happen under your brand, in your tools
Another route fits if…
- You want Netbase to contract with your client directly (the mid-market route)
- You need design or marketing capacity only
- You are building your own first product (the startups and scale-ups route)
- You need a governed program for many business units (the global enterprises route)
Compare every segment on the client types overview.
Buying triggers and constraints
Partners usually reach out when:
A pitch is won and the delivery date is fixed before the team exists.
A client asks for commerce work beyond the agency's usual stack.
A key developer leaves in the middle of a client project.
Maintenance of delivered client sites crowds out new work.
Clients ask for AI search, assistants or content tools the bench has never shipped.
The constraints are specific to working through a third party:
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Your client must not be approached
Contact rules are agreed in writing before kickoff
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Quotes are already fixed with the client
Milestones can mirror the milestones in your client contract
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Brand and confidentiality
Every contributor works under NDA; NDAs are signed on request
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Several client projects at once
One named project manager reports to you across them
Recommended paths by job
Dedicated development teams
A cross-functional team that works in your repositories and rituals
Dedicated development teamsEcommerce development
Storefronts, checkout, configurators and migrations on WooCommerce, Magento 2, Laravel or headless commerce
Ecommerce developmentMulti-vendor marketplace solution
Vendor onboarding, a shared catalog, split payments and payouts
Multi-vendor marketplace solutionThe wider stack, from PrestaShop and Shopware to Shopify, Salesforce, Akeneo and Odoo, helps when a client already runs one of them.
White-label AI you can offer your clients
Netbase builds AI features under your brand, with the model chosen per project and your client's data handled under the NDA and DPA you set. AI-assisted engineering, with approved tools and a developer reviewing every change, stretches your bench. Each item states its maturity, so you never promise a client more than was delivered.
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In delivered work
Product recommendation engine
Built for 4over4 from browsing and purchase history.
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Available capability
White-label AI search, assistants and content features
Machine learning, NLP, computer vision and generative AI; beyond the 4over4 features they are not yet tied to a published case.
Engagement models and governance
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Project-based development
- Fits a partner when…
- One client project with a defined scope
- Commercial frame
- Fixed price after discovery, with milestones aligned with your client milestones
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Dedicated development team
- Fits a partner when…
- Client work arrives steadily all year
- Commercial frame
- Monthly team retainer
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On-demand support
- Fits a partner when…
- You maintain sites you already delivered
- Commercial frame
- Agreed per engagement
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Fully managed delivery
- Fits a partner when…
- You own the relationship; Netbase owns the build
- Commercial frame
- Milestone-based or KPI-linked
Most Netbase projects are delivered on fixed-price contracts agreed after discovery. Teams of 3 to 30 typically start within 1–2 weeks after discovery and work remote-first from Hanoi in English, in sprints that fit your client calendar. You get weekly reviews, KPI dashboards, a dedicated account manager and project manager, and Slack, Zoom and client dashboards. The full comparison is on engagement models.
Risk controls
Who speaks to your client, and when, is written into the engagement before work starts
Contributors under NDA; NDAs and DPAs on request
You own the IP created for you in custom development, so you can pass it to your client under your own contract; CMSmart and other Business Division products are licensed, not transferred
QA inside the team and releases reviewed on staging before your client sees them
Documentation and handover notes, so a delivered site can move to your own team
Proof you can check
We name no agency client here, and we do not yet publish a partner case study. These two records show the delivery standard a partner buys.
CMSmart. A Netbase Business Division since 2012 for personalized ecommerce stores and product customizers: an online product designer, product configurators, WooCommerce stores and marketplaces for small and mid-sized sellers. More than 7,000 businesses have launched stores with it, across more than 2,300 projects, and a personalized store can launch in 7 days with full source code and backend access. See the CMSmart record.
4over4. For an online printer, Netbase reworked the buying journey and automated artwork file handling; 4over4 reported revenue up 82% within six months and 200+ templates delivered in three months. Read the 4over4 case.
Netbase JSC reworked checkout, search and navigation, automated Adobe Illustrator (.ai) to SVG file conversion and added recommendations.
Keep Reading
This record covers what Netbase engineers and supports, and the stack behind it.
Keep ReadingPlan the next step with a Netbase consultant
Partner FAQ
Yes. It can work in your tools and under your name, with contact rules you set.
Only as the written contact rules allow.
Yes. AI integration ships like any white-label work, in your tools and under your name, with your client's data rules written into the engagement.
You own the IP created for you in custom development. CMSmart modules stay licensed products, and we list which parts are licensed before the project starts.
Most Netbase projects are delivered on fixed-price contracts agreed after discovery; milestone-based, monthly team retainer and KPI-linked terms are also offered. We do not publish rate cards.
Typically within 1–2 weeks after discovery.
Services and solutions for this client type
AI-enabled ecommerce development for merchants who outgrew templates
Netbase provides custom ecommerce development for merchants that have outgrown templates, to turn existing traffic into orders and run operations with less manual work, using AI for search, recommendations and catalog work where it pays. We build on WooCommerce, Magento 2, Laravel and headless stacks; 4over4, whose store gained an AI recommendation engine, reported 82% more revenue within six months.
Learn More
An AI-augmented dedicated development team in Vietnam that answers for results
Netbase provides dedicated development teams from Vietnam for product companies and enterprises to add engineering capacity without losing control. Teams of 3 to 30 people work only on your product, use AI-assisted engineering under review, report to a named account manager and project manager, typically start within one to two weeks after discovery, and the IP they create is yours.
Learn More
Multi-vendor marketplace development: vendors, catalog, payouts and AI search on one platform
A multi-vendor marketplace is a commerce platform where many independent sellers list, sell and get paid through one storefront. Netbase's marketplace solution covers vendor onboarding, a shared catalog, split payments and payouts, with AI for search, listing enrichment and fraud checks. For an EU fashion-tech marketplace, Netbase's work grew gross merchandise value (GMV) 47% and cut vendor onboarding time 60%.
Learn More
Choose your next step
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Dedicated development teams
Adding capacity for many client projects
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Ecommerce development
Delivering a client store or migration
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Multi-vendor marketplace solution
Launching a client marketplace
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Compare engagement models
Agreeing how to engage
Tell us about the project you just won, and what your client must never notice. Discuss a delivery partnership with a Netbase account manager.
Discuss a project
Netbase JSC helps organizations design, build, modernize, and operate digital products and AI-enabled business systems.+84 937 869 689
91 Nguyen Chi Thanh, Dong Da, Hanoi, Vietnam
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