Netbase vision 2026–2030: an AI-first partner for fast-changing markets
Netbase aims to be the AI-first, consulting-led partner that companies call when their market changes faster than their systems. We are building on 500+ clients served since 2012, and we expect to meet clients and partners in new fields, not only in the commerce and web-to-print work we are known for.
Start a conversation See how we partnerReviewed by David (CEO) · Updated 17 Sep 2026
Why a company profile is no longer enough
A profile tells you what a company has done. In 2026 that is only half the question. Markets, tools and skills are moving so fast that the partner you choose today will spend most of the contract working on problems neither of you has solved before. The World Economic Forum's Future of Jobs Report 2025 finds that employers expect 39% of workers' core skills to change by 2030. Nobody works only from an old background any more, and neither should a technology partner.
So this page says where Netbase is going, what we expect of ourselves and what we hope to find in the people we work with. It is a statement of intent. Our record, with its evidence, stays on the About Netbase page and in our work.
Where we are going
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AI-first in every service
We aim to design every engagement with AI in scope from the first workshop: where it changes the workflow, where it should stay out, and how it is governed. AI is not a separate department at Netbase; it is part of consulting, engineering, testing and support.
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Consulting-led, not hours-led
We will keep leading with consulting and solutions, and use teams and outsourcing as delivery options. The question we start from is what the business needs to change, not how many developers to add.
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Open to new fields
We are building the habits to enter unfamiliar industries and technologies quickly: short discovery, reusable modules, honest limits and partners who know the domain.
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Co-building as the default
We want long relationships in which roadmaps are shared and products keep improving after launch, the sixth step of how we already work.
What we are investing in
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AI transformation and AI integration
Consulting that redesigns processes around AI, and engineering that connects models to ERP, CRM and commerce data through APIs and integration, with the AI transformation and AI integration services
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Agentic automation
Agents with narrow tools and human approval for operations work, through our agentic AI automation service
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Commerce that AI agents can buy from
Catalogues, checkout and order APIs ready for shopping agents; see our agentic commerce readiness guide
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Mobile products for emerging markets
Light, bilingual and right-to-left apps for price-sensitive users, through mobile app development
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IoT and AI at the edge
A strategic area we are opening project by project with IoT development, with no delivered IoT case published yet
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Security and responsible AI by design
Security practices on every project; Netbase applies the ISO/IEC 42001 AI management system framework to its own AI delivery practice.
We work with the major commercial and open-source AI models, chosen per project, so a client's roadmap never depends on one vendor. The full trend map behind these choices is in Technology trends 2026.
What stays true
The vision builds on facts we can show:
- Netbase JSC was founded in Hanoi in 2012 and has served 500+ clients.
- Most of our projects come from clients outside Vietnam, mainly in the United States and Europe.
- For 4over4, our conversion work lifted revenue 82% within six months; read the 4over4 case study.
- We run five Business Divisions, CMSmart, Printcart, Cloodo, Poslor and Storelly, so we know what it takes to keep a product alive.
- Every engagement runs on the same six-step lifecycle with weekly reviews and a named account and project manager.
What we expect of ourselves
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Say what is proven and what is new
Every page and proposal separates delivered work from capabilities we are growing.
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Learn in public with clients
A new field starts with a scoped discovery and a pilot, not with promises.
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Keep AI accountable
Human approval for high-impact actions, logged decisions and security practices on every AI feature.
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Stay easy to leave
Clients own the custom IP we build for them, so trust is earned every quarter.
What we hope to find in partners
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A real problem and an owner for it
Someone on your side who can decide and who will stay through launch.
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Openness about data and constraints
The fastest projects share real data samples, limits and risks early.
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Appetite to co-build
Shared roadmaps, honest reviews and the patience to measure before scaling.
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Complementary strength
Domain knowledge, market access or a product we can make better together.
How we co-work
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Co-innovation workshop
We map one business process with you, mark where AI, integration or a new product could change it and agree what a pilot must prove.
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Shared roadmap
Scope, milestones and the measures of success are written down together, usually with a fixed price after discovery.
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Co-build team
Your people and ours work in one rhythm of weekly reviews and dashboards, in English, over Slack or Zoom.
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Leadership at the table
When you need senior digital leadership, a Netbase leader can join your executive team or board as an independent fractional CIO, CTO or Chief Digital Transformation Officer, or as an advisory board member.
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Operate and improve
After launch the roadmap stays shared, and what we learn feeds the next step.
The detailed ways to partner beyond a single project, from co-development and white-label work to Business Division reselling and AI-first offshore development centres, are on Partner with Netbase. Our delivery lifecycle is on How we work.
Frequently asked questions
No. It states where Netbase is investing and how we intend to work. Results are published only in our case studies, with the client context and period.
Yes. Commerce and web-to-print remain our deepest proof. The vision adds new fields to that base; it does not replace it.
We work with the major commercial and open-weight models and choose per project. We claim no vendor partnership or certification.
Yes, as an independent fractional CIO, CTO or Chief Digital Transformation Officer, or as an advisory board member, scoped per engagement.
Build what is next with us
If your market is changing and your systems are not keeping up, start a conversation with Netbase. Bring one process, one product idea or one partnership proposal, and we will tell you honestly what we can build together and what you should test first. Our digital transformation consulting is usually where that work begins.
Discuss a project
Netbase JSC helps organizations design, build, modernize, and operate digital products and AI-enabled business systems.+84 937 869 689
91 Nguyen Chi Thanh, Dong Da, Hanoi, Vietnam
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