Retail and ecommerce: AI-enabled storefronts, marketplaces and order operations
Netbase helps retailers and online merchants modernize storefronts, marketplaces and order operations, and adds AI where it pays: search, recommendations, catalog enrichment and order exceptions, with your team approving what shoppers see. Results are published: Geo-Tek IT Solutions grew revenue 36% in the first quarter after its new ecommerce platform launched, and an EU fashion marketplace grew GMV 47%.
Revenue +36% in the first quarter after the new ecommerce platform launched
GMV growth, EU fashion-tech marketplace%
GMV +47% for an anonymous EU fashion-tech marketplace
Faster vendor onboarding%
Vendor onboarding time -60% on the same marketplace
Magento 1 to 2 migration, Netztechworking days
Netztech moved to Magento 2 Commerce in 35 working days, including 11 extension modules
The retail operating picture
The question is no longer whether to sell online but whether the platform keeps up: stores launched years ago now run more channels, products and fulfilment routes than they were built for, and shoppers expect search that understands what they mean. Three pressures recur:
Platform age
Older versions slow down, miss security updates and grow expensive to change.
New business models
Wholesale, a marketplace or custom products change the data model, not only the storefront.
Operations that do not scale
Orders, stock and payments copied by hand multiply with growth.
PCI DSS is the standard for organizations that store, process or transmit cardholder data (global).
Accessibility
The European Accessibility Act, Directive (EU) 2019/882, covers e-commerce (EU), with national laws due by June 2022.
Privacy
GDPR Article 28 requires a contract whenever a supplier processes personal data for you (EU). The CCPA gives California consumers rights over their data (California, USA). Shopper data used by AI features falls in the same scope.
These references frame what a platform has to support. They are not legal advice.
Where AI fits in retail and ecommerce
Automate first where results are measurable and easy to check: search and recommendations, then catalog enrichment and order questions. Prices, refunds, promotions and published content stay with your team, shopper data stays within the GDPR and CCPA scope above, and the model is chosen per project.
Intent-aware search, draft attributes for merchandisers to approve, stock forecasts as advice and order answers with a hand-over to staff; not yet tied to a published retail case.
Netbase has delivered commerce on WooCommerce, Magento 2, Laravel and headless architectures, and works across a wider stack from PrestaShop and Shopware to Shopify, Salesforce, Akeneo and Odoo.
Netbase provides custom ecommerce development for merchants that have outgrown templates, to turn existing traffic into orders and run operations with less manual work, using AI for search, recommendations and catalog work where it pays. We build on WooCommerce, Magento 2, Laravel and headless stacks; 4over4, whose store gained an AI recommendation engine, reported 82% more revenue within six months.
Netbase provides API integration services for commerce and operations teams to connect e-commerce, ERP, CRM, shipping and payment systems so data moves once and stays correct, and AI services can act on it. We build integrations on APIs and webhooks with retries, monitoring and reconciliation, so a failed call becomes a logged, recoverable event instead of a missing order.
A multi-vendor marketplace is a commerce platform where many independent sellers list, sell and get paid through one storefront. Netbase's marketplace solution covers vendor onboarding, a shared catalog, split payments and payouts, with AI for search, listing enrichment and fraud checks. For an EU fashion-tech marketplace, Netbase's work grew gross merchandise value (GMV) 47% and cut vendor onboarding time 60%.
Bilingual classifieds marketplace with AI content moderation
Reported result
Scope record; no result published
View details
Figures are as reported in each published case study; the marketplace and classifieds clients stay anonymous. More cases are in our work.
Geo-Tek IT Solutions: responsive online design platform
Geo-Tek IT Solutions, a printing and design-services company in Cyprus, needed an online design platform that worked on every device and fitted its existing systems.
Netztech: Magento 1 to Magento 2 Commerce migration
Netztech Handels AG, a Swiss supplier of labeling, fastening and shrink technology in Baar, needed its busy online store moved from Magento 1 Community Edition to Magento 2 Commerce.
Delivery considerations by region and engagement model
Most Netbase clients are outside Vietnam, mainly in the United States and Europe; the team works remote-first from Hanoi (UTC+7), in English, with weekly reviews. Plan four things early:
01
Regional scope
EU stores plan for accessibility and GDPR, US stores for state privacy law, card-taking stores for PCI DSS.
02
Mobile-first shoppers
Across Vietnam and much of Asia-Pacific, app and chat channels lead, and multilingual catalogs are common; Netbase has consulted on and customized Odoo for Vietnamese retail store chains.
03
Trading calendar
Major releases avoid peak seasons, with rehearsed cut-overs.
04
Engagement model
Most projects run on fixed-price contracts agreed after discovery; dedicated teams and managed delivery are also offered.
Yes. Every Netbase engagement, including Retail and ecommerce: AI-enabled storefronts, marketplaces and order operations work, is delivered remotely from our head office in Hanoi, and clients in any country can engage us. Netbase has worked with clients in 80 countries. Onsite work is available on request.
Yes. Clients in any industry can engage Netbase, and this page describes what we do for Retail and ecommerce: AI-enabled storefronts, marketplaces and order operations companies. The work is delivered remotely, and Netbase has worked with clients in 80 countries. Tell us about your company and we will say plainly whether we have delivered similar work.
You pay the company, not an individual. Contracts and invoices for Retail and ecommerce: AI-enabled storefronts, marketplaces and order operations work are issued by Netbase JSC, and payment is made by bank transfer to Netbase JSC's company account or by PayPal Business.
Talk to the CEO, Huy Nguyen (David). Message him on WhatsApp or by email with what you need for Retail and ecommerce: AI-enabled storefronts, marketplaces and order operations work; every other channel is on the contact page. WhatsApp +84 937 869 689 · sales@netbasejsc.com
Related insights
Custom e-commerce platforms: when to replatform and how to plan an AI-ready store
Off-the-shelf e-commerce stops fitting when workarounds cost more than the platform saves: manual order handling, integrations held together by exports, and features the platform cannot express. Plan a custom build or replatform by choosing the architecture, mapping integrations, controlling migration risk and costing the drivers, and make the new platform expose the clean catalog and order data AI needs.
Next step
Send us your platform, channels and the three tasks that cost most time, and we will review your retail ecommerce transformation roadmap. Or view relevant work first.
Five-star reviews quoted word for word from independent review sites, with a link to each source.
5/5
E-Commerce Web Dev for Apparel Company
The project was developed and delivered before the estimated delivery date.
Oscar SalamancaE-Commerce Manager, Apparel Company, Colombia
Read on Clutch
5/5
Professional support and great ecommerce solution
We use the NDBesigner plugin in our Woocommerce webshop. NBDesigner is a beautiful plugin that allows visitors to configure their own product. The CMSmart support department is professional and responds quickly to our requests. In addition, they are very helpful in solving problems. I highly recommend NBDesigner and the support team at CMSmart.
Unlike products from other brands, CMSmart products really made me peaceful in mind when using. I were very surprised with the result of your E-commerce solution product although I have just tried to use your product recently
Every Netbase engagement, including Retail and ecommerce: AI-enabled storefronts, marketplaces and order operations work, is delivered remotely, so clients in any country and any industry can work with us. Netbase has worked with clients in 80 countries. Contracts and invoices are issued by Netbase JSC, and payments go to the company: bank transfer to Netbase JSC's company account or PayPal Business. Your first contact is the CEO, Huy Nguyen (David), by WhatsApp or email.
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AI-enabled ecommerce development for merchants who outgrew templates
API integration services that keep your systems in agreement and ready for AI
Multi-vendor marketplace development: vendors, catalog, payouts and AI search on one platform
