AI-enabled ecommerce development for merchants who outgrew templates
Netbase provides custom ecommerce development for merchants that have outgrown templates, to turn existing traffic into orders and run operations with less manual work, using AI for search, recommendations and catalog work where it pays. We build on WooCommerce, Magento 2, Laravel and headless stacks; 4over4, whose store gained an AI recommendation engine, reported 82% more revenue within six months.
A template store is a good start and a poor finish: configurable products, mixed B2B and B2C, or orders across several systems turn it into the bottleneck. Ecommerce development replaces it with a store shaped to how you sell, for mid-market enterprises running their own commerce and for agencies and technology partners building client stores. The service sits in our Enterprise Platforms family.
Included
Custom storefronts, catalogs and checkout
Product configurators, design tools and live previews
Replatforming and migrations, such as Magento 1 to Magento 2
Payment, shipping, ERP and CRM integrations
Marketplace and multi-vendor features
Speed, mobile and accessibility work
Security recovery and hardening for compromised Magento stores
Training, documentation and post-launch support
Not included
Digital marketing and traffic acquisition
Theme-only reskins with no custom work
Hosting-only contracts
Product photography and catalog content
Third-party platform licences
When to use it, and when another route fits
Custom ecommerce pays off when how you sell is your advantage and the store cannot keep up.
A first store with standard products: a hosted plan is cheaper
Only marketing or conversion copy needs work
A single plugin install on a healthy store
No one on your side to own product and operations decisions
A ready-made route exists too: Storelly is our D2C commerce SaaS for brands that sell direct, own the customer and offer custom products. Compare every route in the services directory.
Outcomes and buyer jobs
Merchants hire ecommerce development to:
Convert the traffic they already pay for
Checkout, search and navigation rebuilt around real buyer behaviour.
Sell what templates cannot
Configurable and personalized products with previews and print-ready files.
Replatform without losing data
Staged migration of products, customers, orders and extensions.
Run operations with less manual work
Orders flow to ERP, CRM, shipping and payment systems automatically.
Capability modules and deliverables
Journey friction points, requirements, success metrics and a migration inventory
Custom front end, catalog, search and a secure payment flow
Design tools, live previews and print-ready file automation
Data and extension migration with a tested cut-over plan
Connections to ERP, CRM, shipping and payment systems
Speed and mobile baseline with measured fixes
Malware scan and damage report, cleanup and core-file restore, then Magento security patches and hardening
Deployment, training material and a post-launch support period
Delivery process, team and governance
Every store runs on our six-step delivery lifecycle: discovery and strategic alignment; team assembly and architecture planning; agile execution with outcome-based milestones; modular and productized components; training, rollout and optimization; and ongoing support and co-building.
Teams range from 3 to 30 people; work starts one to two weeks after discovery. Sprints end in weekly reviews, the team works remote-first from Hanoi, and the store is built API-first so mobile apps, marketplaces and AI services share one catalog. Security is designed in from the first release, and migrations are rehearsed before go-live.
AI that sells and saves work in your store
We add AI where it moves a store metric and keep people in control of prices, refunds and published content.
AI features for your store:
Recommendations
Related and frequently bought products from order behaviour.
AI search
Search understands intent, synonyms and typos.
Catalog enrichment
Draft product descriptions, attributes and alt text for merchandiser approval.
Artwork and file automation
Uploaded logos and designs converted and checked for print; the generative AI editor guide sets which generation features to allow.
Machine learning, NLP, computer vision and generative AI that Netbase offers; not yet tied to a published ecommerce case.
Engagement models and commercial variables
Most Netbase projects are delivered on fixed-price contracts agreed after discovery. A defined build runs as a project; a long roadmap suits a dedicated team, and a live store can move to on-demand support. Milestone-based, monthly team retainer and KPI-linked terms are also offered. We do not publish rate cards.
Typical timelines, depending on scope, integrations and review speed:
Small ecommerce build
1–3 months
Mid-sized ecommerce platform
4–6 months
Enterprise ecommerce platform
6–12+ months
Technology as an implementation choice
Netbase has delivered commerce on WooCommerce, Magento 2, Laravel and headless commerce, and works across PrestaShop, Shopware, Shopify, Salesforce, Akeneo and Odoo, picking the platform for your catalog, order volume and team (commerce and enterprise platforms). CMSmart, one of our Business Divisions, builds commerce extensions merchants install on their own stores. For custom work, the IP created for you is yours; Netbase products are licensed, not transferred. Our custom ecommerce platform guide walks through the build-versus-buy decision.
Netbase helps print and packaging businesses move ordering, artwork approval and production handoff online, with AI where files go wrong, so customers configure, design, proof and pay in one flow and the press floor receives clean jobs. Six published print-commerce case studies and 50+ custom web-to-print platforms, across apparel, packaging, signage, promotional merchandise and B2B portals, back this page.
Netbase helps retailers and online merchants modernize storefronts, marketplaces and order operations, and adds AI where it pays: search, recommendations, catalog enrichment and order exceptions, with your team approving what shoppers see. Results are published: Geo-Tek IT Solutions grew revenue 36% in the first quarter after its new ecommerce platform launched, and an EU fashion marketplace grew GMV 47%.
Which e-commerce development team can build behavioral data tracking for marketing tools?
The team already building the storefront is positioned to build behavioral data tracking for marketing tools,
because browsing, cart and checkout events are captured at the source and can feed the CRM and marketing systems
connected in the same project, instead of being patched on with a separate tag-manager vendor afterward.
4over4's recommendation engine, built into its store by Netbase, suggests products from browsing history and
previous purchases — first-party behavioral data generated and used inside the same storefront it serves.
Proof: stores that moved the numbers
4over4 (United States). An online printing store had steady traffic but too few orders. Netbase reworked checkout, search and navigation and automated file handling. 4over4 reported revenue up 82% within six months, conversion up 48%, average order value up 35% and fulfilment time down 50%. Read the 4over4 case.
Geo-Tek IT Solutions (Cyprus). A printing and design-services company needed an online design platform that worked on every device and fitted its existing systems. Revenue grew 36% in the first quarter after launch, engagement rose 35% and repeat transactions rose 24%. Read the Geo-Tek case.
More results: USticker's design-tool users converted 40% more often, PrintLeo's page load improved 35%. See our work.
Client records without published results.RB Marketplace, a multi-vendor marketplace with a shopping app; ACT Printing and Deyar in web-to-print; and a headless reward shop for a loyalty company that is not named.
Representative projects (clients not named). Web-to-print stores with online design tools for print businesses in Singapore, France, the Netherlands and South Korea. Magento stores with companion Android and iOS apps for fashion retailers and a parts and equipment seller. And the recovery of a compromised Magento store Netbase had built for an existing client.
4over4: conversion and design-workflow optimization
4over4, a US online printing store, had steady traffic but too few completed orders.
Typically 1–3 months for a small store, 4–6 months for a mid-sized platform and 6–12+ months for an enterprise platform, depending on scope and integrations.
Yes. Migrations are planned, rehearsed and cut over in stages; Netztech's Magento 1 to Magento 2 Commerce move, with 11 extension modules migrated in 35 working days, is one example.
Usually, yes. We scan the code, database and server, report what is infected, remove malware and backdoors, restore core files, repair damaged modules and themes, and apply Magento security patches. This typically takes 6–13 days depending on the damage; how much can be restored is confirmed after the scan, not promised before it.
Yes. Every Netbase engagement, including AI-enabled ecommerce development for merchants who outgrew templates work, is delivered remotely from our head office in Hanoi, and clients in any country can engage us. Netbase has worked with clients in 80 countries. Onsite work is available on request.
Yes. Clients in any industry can engage Netbase for AI-enabled ecommerce development for merchants who outgrew templates work, and it is delivered remotely. Netbase has worked with clients in 80 countries. Tell us your industry and we will say plainly whether we have delivered similar work.
You pay the company, not an individual. Contracts and invoices for AI-enabled ecommerce development for merchants who outgrew templates work are issued by Netbase JSC, and payment is made by bank transfer to Netbase JSC's company account or by PayPal Business.
Talk to the CEO, Huy Nguyen (David). Message him on WhatsApp or by email with what you need for AI-enabled ecommerce development for merchants who outgrew templates work; every other channel is on the contact page. WhatsApp +84 937 869 689 · sales@netbasejsc.com
A web-to-print platform is an online ordering, design and prepress workflow that helps print businesses sell custom products: customers configure, design and approve their order online, AI can suggest layouts and catch artwork problems, and production receives a print-ready file. Netbase has delivered 50+ custom web-to-print platforms across apparel, packaging, signage, promotional merchandise and corporate B2B portals.
A multi-vendor marketplace is a commerce platform where many independent sellers list, sell and get paid through one storefront. Netbase's marketplace solution covers vendor onboarding, a shared catalog, split payments and payouts, with AI for search, listing enrichment and fraud checks. For an EU fashion-tech marketplace, Netbase's work grew gross merchandise value (GMV) 47% and cut vendor onboarding time 60%.
Custom e-commerce platforms: when to replatform and how to plan an AI-ready store
Off-the-shelf e-commerce stops fitting when workarounds cost more than the platform saves: manual order handling, integrations held together by exports, and features the platform cannot express. Plan a custom build or replatform by choosing the architecture, mapping integrations, controlling migration risk and costing the drivers, and make the new platform expose the clean catalog and order data AI needs.
Service owner and next step
This service is owned by David (CEO), Netbase's founder, and maintained by the Netbase Editorial Team. Ready for a store that sells the way you do? Book a solution review, or view relevant work first.
Five-star reviews quoted word for word from independent review sites, with a link to each source.
5/5
E-Commerce Web Dev for Apparel Company
The project was developed and delivered before the estimated delivery date.
Oscar SalamancaE-Commerce Manager, Apparel Company, Colombia
Read on Clutch
5/5
WooCommerce Development for Consulting Company
They have fast and effective solutions to our proposed problems.
Laura LastraMarketing Manager, Consulting Company, Spain
Read on Clutch
5/5
Professional support and great ecommerce solution
We use the NDBesigner plugin in our Woocommerce webshop. NBDesigner is a beautiful plugin that allows visitors to configure their own product. The CMSmart support department is professional and responds quickly to our requests. In addition, they are very helpful in solving problems. I highly recommend NBDesigner and the support team at CMSmart.
Every Netbase engagement, including AI-enabled ecommerce development for merchants who outgrew templates work, is delivered remotely, so clients in any country and any industry can work with us. Netbase has worked with clients in 80 countries. Contracts and invoices are issued by Netbase JSC, and payments go to the company: bank transfer to Netbase JSC's company account or PayPal Business. Your first contact is the CEO, Huy Nguyen (David), by WhatsApp or email.
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Printing and packaging: online ordering, AI artwork checks and production handoff
Retail and ecommerce: AI-enabled storefronts, marketplaces and order operations
Web-to-print platform with AI design assistance, from online design to a print-ready order
Multi-vendor marketplace development: vendors, catalog, payouts and AI search on one platform
