AI-enabled ecommerce development for merchants who outgrew templates
Netbase provides custom ecommerce development for merchants that have outgrown templates, to turn existing traffic into orders and run operations with less manual work, using AI for search, recommendations and catalog work where it pays. We build on WooCommerce, Magento 2, Laravel and headless stacks; 4over4, whose store gained an AI recommendation engine, reported 82% more revenue within six months.
Book a solution review View relevant workReviewed by David (CEO) · Updated 17 Sep 2026
4over4 reported revenue up 82% within six months
Conversion up 48% on the 4over4 store
Revenue +36% in the first quarter after launch
Netztech moved to Magento 2 Commerce in 35 working days
Is your store holding the business back? Book a solution review.
What ecommerce development includes
A template store is a good start and a poor finish: configurable products, mixed B2B and B2C, or orders across several systems turn it into the bottleneck. Ecommerce development replaces it with a store shaped to how you sell, for mid-market enterprises running their own commerce and for agencies and technology partners building stores for their clients. The service sits in our Enterprise Platforms family.
Included
- Custom storefronts, catalogs and checkout
- Product configurators, design tools and live previews
- Replatforming and migrations, such as Magento 1 to Magento 2
- Payment, shipping, ERP and CRM integrations
- Marketplace and multi-vendor features
- Speed, mobile and accessibility work
- Security recovery and hardening for compromised Magento stores
- Training, documentation and post-launch support
Not included
- Digital marketing and traffic acquisition
- Theme-only reskins with no custom work
- Hosting-only contracts
- Product photography and catalog content
- Third-party platform licences
When to use it, and when another route fits
Custom ecommerce pays off when the way you sell is part of your advantage and the store cannot keep up.
Good fit
- Healthy traffic but too few completed orders
- Personalized or configurable products
- A platform at end of life or too slow to run
- Orders re-keyed into ERP, CRM or shipping tools
Another route fits better
- A first store with standard products: a hosted plan is cheaper
- Only marketing or conversion copy needs work
- A single plugin install on a healthy store
- No one on your side to own product and operations decisions
A ready-made route exists too: Storelly is our D2C commerce SaaS for brands that sell direct, own the customer and offer custom products. Compare every route in the services directory.
Outcomes and buyer jobs
Merchants hire ecommerce development to:
Checkout, search and navigation rebuilt around real buyer behaviour.
Configurable and personalized products with previews and print-ready files.
Staged migration of products, customers, orders and extensions.
Orders flow to ERP, CRM, shipping and payment systems automatically.
Capability modules and deliverables
Journey friction points, requirements, success metrics and a migration inventory
Custom front end, catalog, search and a secure payment flow
Design tools, live previews and print-ready file automation
Data and extension migration with a tested cut-over plan
Connections to ERP, CRM, shipping and payment systems
Speed and mobile baseline with measured fixes
Malware scan and damage report, cleanup and core-file restore, then Magento security patches and hardening
Deployment, training material and a post-launch support period
Delivery process, team and governance
Every store runs on our six-step delivery lifecycle: discovery and strategic alignment; team assembly and architecture planning; agile execution with outcome-based milestones; modular and productized components; training, rollout and optimization; and ongoing support and co-building.
Teams range from 3 to 30 people, and work typically starts within one to two weeks after discovery. Sprints end in weekly reviews on a staging store, the team works remote-first from Hanoi in English, and the store is built API-first so mobile apps, marketplaces and AI services share one catalog and order flow. Security is designed in, with patches, access control and code review from the first release, and migrations are rehearsed before go-live.
AI that sells and saves work in your store
We add AI where it moves a store metric and keep people in control of prices, refunds and published content.
AI features for your store:
-
Recommendations
Related and frequently bought products from real order behaviour.
-
AI search
Search that understands intent, synonyms and typos.
-
Catalog enrichment
Draft product descriptions, attributes and alt text for a merchandiser to approve.
-
Artwork and file automation
Uploaded logos and designs converted and checked for print.
-
Shopping assistant
Product, order and delivery answers, with a hand-over to staff.
AI in how we build and look after stores:
- Code review and test generation. AI flags risky changes and drafts checkout tests; developers approve every merge.
- Migration mapping. Product, customer and order field mappings drafted by AI and reconciled by analysts.
- Security scan triage. Suspicious files and log entries grouped for an engineer to confirm during recovery work.
AI in this service
Where AI already runs in delivered commerce work, and where it is offered as a growth capability.
-
In delivered work
Product recommendation engine
Delivered for 4over4 in the same project.
-
Available capability
AI search, catalog enrichment and shopping assistants
Machine learning, NLP, computer vision and generative AI that Netbase offers; not yet tied to a published ecommerce case.
Engagement models and commercial variables
Most Netbase projects are delivered on fixed-price contracts agreed after discovery. A defined build or migration runs as a project; a long roadmap suits a dedicated team, and a live store can move to on-demand support. Milestone-based, monthly team retainer and KPI-linked terms are also offered. We do not publish rate cards.
Typical timelines, depending on scope, integrations and review speed:
- Small ecommerce build
- 1–3 months
- Mid-sized ecommerce platform
- 4–6 months
- Enterprise ecommerce platform
- 6–12+ months
Technology as an implementation choice
Netbase has delivered commerce on WooCommerce, Magento 2, Laravel and headless commerce, and works across a wider stack from PrestaShop and Shopware to Shopify, Salesforce, Akeneo and Odoo. We pick the platform for your catalog, order volume and team, and explain the trade-offs on our commerce and enterprise platforms page. CMSmart, one of our Business Divisions, builds commerce extensions merchants install on their own stores. For custom work, the IP created for you is yours; Netbase products are licensed, not transferred. Our custom ecommerce platform guide walks through the build-versus-buy decision.
Technologies we build with
Industry applications
Retail and e-commerce. Our e-commerce and marketplace platforms cover single-seller stores and multi-vendor marketplaces, and marketplace platform architecture explains payments, vendors and scale.
Printing and packaging. Netbase has delivered more than 50 custom web-to-print platforms across apparel, packaging, signage, promotional merchandise and corporate B2B portals. Online designers we built on client stores cover business cards, stickers, banners, photo books, 3D previews and Adobe Illustrator file import. The capability is packaged as our web-to-print platform; read the web-to-print platform guide and the implementation checklist before you start. All of it sits in our commerce experience solutions.
Printing and packaging: online ordering, AI artwork checks and production handoff
Netbase helps print and packaging businesses move ordering, artwork approval and production handoff online, with AI where files go wrong, so customers configure, design, proof and pay in one flow and the press floor receives clean jobs. Six published print-commerce case studies and 50+ custom web-to-print platforms, across apparel, packaging, signage, promotional merchandise and B2B portals, back this page.
Learn More
Retail and ecommerce: AI-enabled storefronts, marketplaces and order operations
Netbase helps retailers and online merchants modernize storefronts, marketplaces and order operations, and adds AI where it pays: search, recommendations, catalog enrichment and order exceptions, with your team approving what shoppers see. Results are published: Geo-Tek IT Solutions grew revenue 36% in the first quarter after its new ecommerce platform launched, and an EU fashion marketplace grew GMV 47%.
Learn More
Proof: stores that moved the numbers
4over4 (United States). An online printing store had steady traffic but too few orders. Netbase reworked checkout, search and navigation and automated file handling. 4over4 reported revenue up 82% within six months, conversion up 48%, average order value up 35% and fulfilment time down 50%. Read the 4over4 case.
Geo-Tek IT Solutions (Cyprus). A printing and design-services company needed an online design platform that worked on every device and fitted its existing systems. Revenue grew 36% in the first quarter after launch, engagement rose 35% and repeat transactions rose 24%. Read the Geo-Tek case.
More results: USticker's design-tool users converted 40% more often, and PrintLeo's page load improved 35%. See them all in our work.
Client records without published results. RB Marketplace, a multi-vendor marketplace with a shopping app; ACT Printing and Deyar in web-to-print; and a headless reward shop for a loyalty company that is not named.
Representative projects (clients not named). Web-to-print stores with online design tools for print businesses in Singapore, France, the Netherlands and South Korea. Magento stores with companion Android and iOS apps for fashion retailers in the Netherlands and Nigeria and for a parts and equipment seller. And the recovery of a compromised Magento store Netbase had built for an existing client: an investigation and malware scan, cleanup and restore, then security patches and hardening.
Netbase JSC reworked checkout, search and navigation, automated Adobe Illustrator (.ai) to SVG file conversion and added recommendations.
Keep Reading
Netbase JSC built the feature and integrated a secure payment gateway.
Keep Reading
Netbase JSC delivered an end-to-end e-commerce solution with integrated design tools and performance work.
Keep ReadingBuyer FAQ
Typically 1–3 months for a small store, 4–6 months for a mid-sized platform and 6–12+ months for an enterprise platform, depending on scope and integrations.
You own the IP created for you in custom development. Netbase productized modules and Business Division products are licensed, not transferred.
Yes. Migrations are planned, rehearsed and cut over in stages; Netztech's Magento 1 to Magento 2 Commerce move, with 11 extension modules migrated in 35 working days, is one example.
Usually, yes. We scan the code, database and server first and report what is infected, then remove malware and backdoors and restore core files, and finally repair damaged modules and themes and apply Magento security patches and hardening. This typically takes 6–13 days depending on the damage; how much can be restored is confirmed after the scan, not promised before it.
Yes. Integrations are scoped in discovery and delivered with the store.
Usually, yes, without replatforming. AI integration connects features through the platform's APIs, starting at the biggest drop-off.
Rebuilding what already works. We baseline your current store and change what the data says is broken.
Related solutions
Web-to-print platform with AI design assistance, from online design to a print-ready order
A web-to-print platform is an online ordering, design and prepress workflow that helps print businesses sell custom products: customers configure, design and approve their order online, AI can suggest layouts and catch artwork problems, and production receives a print-ready file. Netbase has delivered 50+ custom web-to-print platforms across apparel, packaging, signage, promotional merchandise and corporate B2B portals.
Learn More
Multi-vendor marketplace development: vendors, catalog, payouts and AI search on one platform
A multi-vendor marketplace is a commerce platform where many independent sellers list, sell and get paid through one storefront. Netbase's marketplace solution covers vendor onboarding, a shared catalog, split payments and payouts, with AI for search, listing enrichment and fraud checks. For an EU fashion-tech marketplace, Netbase's work grew gross merchandise value (GMV) 47% and cut vendor onboarding time 60%.
Learn More
Related insights
Off-the-shelf e-commerce stops fitting when workarounds cost more than the platform saves: manual order handling, integrations held together by exports, and features the platform cannot express. Plan a custom build or replatform by choosing the architecture, mapping integrations, controlling migration risk and costing the drivers, and check that the new platform exposes the clean catalog and order data AI search and recommendations need.
Service owner and next step
This service is owned by David (CEO), Netbase's founder, and maintained by the Netbase Editorial Team. Ready for a store that sells the way you do? Book a solution review, or view relevant work first.
Discuss a project
Netbase JSC helps organizations design, build, modernize, and operate digital products and AI-enabled business systems.+84 937 869 689
91 Nguyen Chi Thanh, Dong Da, Hanoi, Vietnam
Get in touch
Tell us what you want to build, modernize, or operate.