USticker: 40% higher conversion among customers using the design tool
USticker, a family-owned sticker printer in Western Sydney, wanted customers to set background images and colors in its online design tool and to check out faster. Netbase JSC built the feature and integrated a secure payment gateway. Design-tool users converted 40% more often; online-order revenue rose 15%.
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In short: USticker, a family-owned sticker printer in Western Sydney, wanted its customers to set background images and colors inside the online design tool and to pay without friction. Netbase JSC built the background feature, integrated a secure payment gateway and optimized image loading. Customers who used the design tool converted 40% more often.
At a glance
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Client
USticker, a family-owned custom printing business with 15 years in operation at the time of the case study
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Region
Western Sydney, Australia
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Industry
Printing and packaging (stickers and labels)
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Service
E-commerce development
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Solution
Web-to-print platform; online ordering for business customers
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Scope
Payment gateway and checkout, background image and color customization, real-time preview, image-loading optimization, accessibility
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Results period
First six months after launch
Client and operating context
USticker serves established companies and startups across many industries, and its reputation rests on personal service. Its customers design stickers online, so the design tool and the checkout are the business's shop counter.
Challenge and baseline
- Customers asked for more creative control, especially backgrounds that match their brand identity.
- USticker did not have the in-house expertise to extend the tool.
- The feature had to suit professional designers and first-time buyers alike.
- It had to stay fast across devices and connection speeds.
- Checkout needed to be quicker and secure to reduce cart abandonment.
Baseline conversion and revenue figures were not published.
Netbase's role and approach
After initial consultations, Netbase JSC planned the work around USticker's operating goals and kept the existing platform's look and behavior intact. Delivery was iterative, with rigorous testing and quick responses to feedback.
Implementation and deliverables
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Payment
A secure payment gateway with multiple payment options, a shorter checkout and added protection for customer data.
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Background customization
Upload from the device, a curated image library and a color palette.
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Real-time preview
Customers see the finished design before they buy.
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Performance
Faster image loading and rendering across devices.
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Accessibility
The feature follows the Web Content Accessibility Guidelines (WCAG).
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Online ordering
An online ordering route that lets business customers buy custom printing services.
Results
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Conversion
Up 40% for customers who used the design tool. This figure does not describe all site visitors.
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Completed sticker designs
Up 32% in the first six months.
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Customer retention
Up 25% compared with the same period of the previous year.
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Time on the design tool
Up 18%.
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Revenue from online orders
Up 15%.
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Page load time
Down 21%.
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Survey
92% of customers found the platform easier to use and 87% were more likely to recommend USticker.
Method and limitations: figures were reported by USticker and published in the original case study on netbasejsc.com. Baselines were not published.
In the client's words
"We knew our customers wanted more flexibility in both design and payment options."
Emily Carter, Operations Manager, USticker
Video published with the original case study:
Lessons
A design feature pays off when it removes a real customer request and does not slow the page. Scoping the headline metric to the customers who used the tool keeps the result honest.
Related: E-commerce development, Web-to-print platform, Printing and packaging and Web-to-print implementation checklist.
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