A software development partner for mid-market companies ready to modernize with AI
For mid-market companies whose growth is held back by fragmented workflows, Netbase modernizes the storefront and connects commerce, ERP and CRM systems without enterprise overhead, then puts AI to work on the data they already hold. A named account manager and project manager run the work in milestones, you own the custom code, and the 4over4 and Geo-Tek results show the pattern.
Review modernization Compare engagement modelsReviewed by David (CEO) · Updated 17 Sep 2026
4over4 reported revenue up 82% within six months
Conversion rose 48% at 4over4
Revenue rose 36% in the first quarter after launch at Geo-Tek
Order processing time fell 30% at Geo-Tek
Want to see where your systems slow the business down? Review modernization with us.
This is for you if, and when another route fits
Mid-market, on this page, describes an operating situation rather than a headcount: an established business that trades daily, runs systems that must agree, and has an IT team too small to modernize while keeping the lights on.
This is for you if…
- Orders, stock or customer records are re-keyed between the store and back-office tools
- Your store can no longer sell the way your products actually work
- One or two leaders own the budget and decide in discovery
- You want to change in stages while trading continues
Another route fits if…
- You are still validating a first product and need an MVP (the startups and scale-ups route)
- You need governed capacity across many regions, vendors and business units (the global enterprises route)
- You sell software to your own clients under your brand (the agencies and technology partners route)
- A hosted template store already covers you
Every segment is compared on the client types overview.
Buying triggers and operating constraints
The call usually comes after one of these moments:
A new channel or marketplace adds manual steps instead of orders.
The commerce platform reaches end of life or blocks a feature the business needs.
Month-end numbers differ between the store, the ERP and the finance tools.
Demand outgrows order processing and fulfilment.
Constraints that shape the plan:
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The business cannot pause
Staged releases, each reviewed on staging before customers see it
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Budget is approved phase by phase
A fixed price per phase, with milestone payments tied to delivered outcomes
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A small internal IT team
Netbase brings analysts, architects, developers, QA and UI/UX; your people keep the decisions
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Existing systems stay in place
Integrate first, replace only what blocks growth
Recommended paths by job
Ecommerce development
A custom storefront, catalog and checkout, with a tested data migration
Ecommerce developmentSystems and API integration
API-first connections with retries, monitoring and reconciliation, ready for AI features
Systems and API integrationMulti-vendor marketplace solution
Vendor onboarding, a shared catalog, split payments and payouts
Multi-vendor marketplace solutionTypical ecommerce timelines: 1–3 months for a small scope, 4–6 months for a mid-sized build, 6–12 months or more at enterprise scale.
AI on the systems you already run
Discovery asks where AI would change a workflow in your store, ERP or CRM: invoice and order capture, stock forecasts, search and recommendations. The first feature runs as a fixed-price pilot on one workflow, and a person approves anything that posts to finance or reaches customers. Each item states how mature it is at Netbase.
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In delivered work
Product recommendation engine
Built for 4over4 from browsing and purchase history.
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Available capability
Document capture, forecasting and assistants on ERP, CRM and commerce data
Machine learning, NLP and generative AI; beyond the 4over4 features they are not yet tied to a published case.
Engagement models and governance
- Project-based development
- The first phase has a scope you can describe up front
- Dedicated development team
- The roadmap keeps running for months after launch
- On-demand support
- The platform is live and change is occasional
- Fully managed delivery
- No one in-house can own the technical outcome
Most Netbase projects are delivered on fixed-price contracts agreed after discovery; for a first phase we usually recommend a fixed-price project with milestones, then on-demand support or a dedicated team. A monthly team retainer suits a dedicated team, KPI-linked terms suit work measured in business numbers. Teams of 3 to 30 typically start within 1–2 weeks after discovery.
Governance is the same in every model: weekly reviews, KPI dashboards, a dedicated account manager and project manager, with the team working remote-first from Hanoi in English. The full comparison is on engagement models.
Risk controls
You own the IP created for you in custom development; Netbase productized modules and Business Division products are licensed, not transferred
Staged cut-overs and releases reviewed on staging first
A fixed price per phase and payments tied to milestones; scope changes go through an agreed change process
Secure code review, role-based access control that AI features also follow, and MFA for admin dashboards; NDAs and DPAs on request
Weekly reviews against KPI dashboards, with named owners on both sides
Documentation, deployment notes and knowledge transfer before any team change
Proof from modernization work
4over4. An online printer had traffic but too few completed orders. Netbase reworked the buying journey, automated artwork files and added an AI recommendation engine. 4over4 reported revenue up 82% within six months, conversion up 48%, average order value up 35% and production time down 40%. Read the 4over4 case.
Geo-Tek IT Solutions, Cyprus. A printing and design-services company needed a responsive ecommerce platform that worked with the systems it already ran. After launch, revenue rose 36% in the first quarter, repeat transactions rose 24% and order processing time fell 30%. Read the Geo-Tek case.
Both modernized one layer at a time.
Netbase JSC reworked checkout, search and navigation, automated Adobe Illustrator (.ai) to SVG file conversion and added recommendations.
Keep Reading
Netbase JSC built and integrated a responsive e-commerce platform with upload and customization tools.
Keep ReadingPlan the next step with a Netbase consultant
Procurement FAQ
Most Netbase projects are delivered on fixed-price contracts: discovery turns your scope into a proposal with a price and milestones. Monthly team retainer and KPI-linked terms are also offered. We do not publish rate cards.
Typically within 1–2 weeks after discovery.
You own the IP created for you in custom development. Netbase modules and Business Division products stay licensed, one-time or as SaaS.
Not necessarily. The integration path connects what you already run and replaces only the part that blocks growth.
Usually, yes, through their APIs and AI integration, starting with a fixed-price pilot on one workflow.
Services and solutions for this client type
AI-enabled ecommerce development for merchants who outgrew templates
Netbase provides custom ecommerce development for merchants that have outgrown templates, to turn existing traffic into orders and run operations with less manual work, using AI for search, recommendations and catalog work where it pays. We build on WooCommerce, Magento 2, Laravel and headless stacks; 4over4, whose store gained an AI recommendation engine, reported 82% more revenue within six months.
Learn More
API integration services that keep your systems in agreement and ready for AI
Netbase provides API integration services for commerce and operations teams to connect e-commerce, ERP, CRM, shipping and payment systems so data moves once and stays correct, and AI services can act on it. We build integrations on APIs and webhooks with retries, monitoring and reconciliation, so a failed call becomes a logged, recoverable event instead of a missing order.
Learn More
Multi-vendor marketplace development: vendors, catalog, payouts and AI search on one platform
A multi-vendor marketplace is a commerce platform where many independent sellers list, sell and get paid through one storefront. Netbase's marketplace solution covers vendor onboarding, a shared catalog, split payments and payouts, with AI for search, listing enrichment and fraud checks. For an EU fashion-tech marketplace, Netbase's work grew gross merchandise value (GMV) 47% and cut vendor onboarding time 60%.
Learn More
Choose your next step
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Ecommerce development
Converting more traffic or replacing the store
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Systems and API integration
Ending double entry between systems
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Multi-vendor marketplace solution
Launching a marketplace channel
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Compare engagement models
Deciding how to engage
Bring one workflow that costs you time today. Review modernization with a Netbase account manager, and leave with a phased plan.
Discuss a project
Netbase JSC helps organizations design, build, modernize, and operate digital products and AI-enabled business systems.+84 937 869 689
91 Nguyen Chi Thanh, Dong Da, Hanoi, Vietnam
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