Tools Netbase JSC builds: Leadee, Printcart, CMSmart, AdminKit and SoftWSP

Every product on this page is built and run by Netbase JSC itself, not by a client or a partner, and this page is Netbase's own disclosure, not an independent review: no rating, price or customer count beyond what is stated for each product below. Two of the five, CMSmart and Printcart, are also two of Netbase's five Business Divisions (F025); Leadee, AdminKit and SoftWSP are not among those five divisions.

In this guide

• Why does Netbase JSC build products for itself, not just for clients?
• Leadee: AI answer-engine visibility and fix automation
• Printcart: web-to-print and print-on-demand platform
• CMSmart: WooCommerce store extensions
• AdminKit: exposure checks, Protective DNS and an MCP/agent gateway
• SoftWSP: firmware and industrial software security
• How do the five products compare?
• Where AI fits
• What delivery record exists, and what does not
• How should a reader use this directory?
• Frequently asked questions
• Next step

Why does Netbase JSC build products for itself, not just for clients?

A consulting and custom-development company that also ships and runs its own products has to keep every one of them working in production, which is the same discipline a client project needs. Netbase JSC (F004: founded 2012; F013: 500+ clients; F190: clients in 80 countries) treats its own products as a second proof of that discipline, alongside client work, and discloses them here rather than presenting them as independent, unaffiliated tools.

Leadee: AI answer-engine visibility and fix automation

Leadee measures how AI answer engines -- ChatGPT, Gemini, Perplexity, Claude and Google AI Mode -- mention a brand, with published confidence intervals (F195). Its Fix Engine turns the results into fix tasks. Who it is for: a marketing, SEO or GEO team that wants to know whether AI answer engines mention their brand at all, and what to change if they do not. Related Netbase service: the same AI-integration and agent-automation work Netbase does for clients, under AI and agentic automation.

Printcart: web-to-print and print-on-demand platform

Printcart is a web-to-print and print-on-demand platform that turns an online order into a print-ready file and a routed fulfillment step, with an online design tool and a product catalogue, running on a merchant's own store or as a Shopify, Wix or WooCommerce app with setup in about seven days (F175). Printcart, a Netbase Business Division, serves 2000+ stores (F174) -- the only customer figure Netbase publishes for it. Who it is for: print shops, brands and agencies that want online design and print-ready output without building that pipeline themselves. Related Netbase service: the web-to-print platform solution Netbase builds for clients in the printing and packaging industry; see the Printcart portfolio record for the scope Netbase still engineers and runs.

CMSmart: WooCommerce store extensions

CMSmart builds the product-designer and web-to-print extensions merchants install on their own WooCommerce stores, plus the store-development work that goes with them (F025, F172). CMSmart, a Netbase Business Division, publishes 300+ client project write-ups, mostly product personalization, custom print and web-to-print stores, with no client named by Netbase (F173). Who it is for: sellers who want a product designer or web-to-print toolkit added to a store they already run. Related Netbase service: ecommerce development -- see the CMSmart portfolio record, or read the product designer plugin guide for vendor-neutral selection criteria if CMSmart is one of several options under review.

AdminKit: exposure checks, Protective DNS and an MCP/agent gateway

AdminKit runs free checks, with no account required, of what devices and AI agents expose -- IP, DNS, mail authentication and open ports -- plus a Protective DNS service and an MCP/agent gateway (F196). AdminKit is not the AdminKit Bootstrap admin template (adminkit.io). Who it is for: a team that wants to check what its devices and AI agents expose, or to use Protective DNS or the MCP/agent gateway. Related Netbase service: application security assurance.

SoftWSP: firmware and industrial software security

SoftWSP provides AI-native firmware and industrial software security for device makers, machine builders and plants: a firmware scan, an AI-assisted fix, a re-scan for proof the fix worked, and ongoing monitoring after that (F197). Who it is for: a manufacturer or plant operator that ships or runs connected equipment and needs a security record for its firmware, not only its network. Related Netbase service: application security assurance.

How do the five products compare?

What delivery record exists, and what does not

Every figure on this page is a registered fact: Printcart's 2000+ stores (F174, F175) and CMSmart's 300+ client project write-ups (F173) are the only customer-facing counts Netbase publishes for any of the five products. Netbase does not publish a user, install or customer count for Leadee, AdminKit or SoftWSP here, and no price for any of the five appears on this page. No client of any product is named, in line with the naming limits that apply to the Business Divisions' client history (F172). A reader who wants a current count for any product should check that product's own site rather than this snapshot, which is reviewed again at least every 90 days.

Next step

If one of these five products solves a problem you also have, or you want help in one of the matching service areas, book a solution review with Netbase JSC's CEO.

Related services and solutions