PrintLeo: 25% more engagement and 20% more online sales revenue
PrintLeo, a printing and advertising company, needed real-time product customization and a faster, more stable website. Netbase JSC delivered an end-to-end e-commerce solution with integrated design tools and performance work. PrintLeo reported 25% more engagement, a 40% lower bounce rate and 20% more online sales revenue.
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In short: PrintLeo, a printing and advertising company, needed customers to design products in real time on a website that was fast and stable. Netbase JSC delivered an end-to-end e-commerce solution with integrated design tools and performance optimization. PrintLeo reported 25% more customer engagement, a 40% lower bounce rate and 20% more online sales revenue.
At a glance
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Client
PrintLeo, founded by Mr. Girdhari
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Region
India (storefront shown in the case study)
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Industry
Printing and advertising (canvas and custom prints)
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Service
E-commerce development
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Solution
Web-to-print platform
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Scope
Real-time design and customization tools, website speed and stability, a unified order workflow
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Results period
First three months after implementation
Client and operating context
PrintLeo built its name on print quality and customer service. Its customers increasingly expected to personalize products online, buy through a smooth checkout and receive orders quickly.
Challenge and baseline
- Fragmented workflows made a consistent customer experience hard to deliver.
- The website struggled with speed and stability, and bounce rates were high.
- Customers could not customize products in real time.
- Earlier provider evaluations had not found the flexibility and scalability PrintLeo needed.
Baseline figures were not published.
Success criteria
- Customers can design and customize products in real time.
- Lower bounce rates and faster page loads.
- One end-to-end workflow instead of fragmented processes.
Netbase's role and approach
Netbase JSC first mapped PrintLeo's operations, customer groups and goals, then delivered in iterations with regular feedback loops. The rollout was planned to avoid disrupting orders already in progress.
Implementation and deliverables
- Integrated, user-friendly design tools for real-time personalization.
- Performance optimization for speed, stability and responsiveness.
- A streamlined order workflow that handles higher volumes.
Results
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Customer engagement
Up 25%, driven by the customization tools.
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Repeat orders
Up 30% within the first three months.
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Bounce rate
Down 40%, with average page load times 35% faster.
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Online sales revenue
Up 20% in the same period.
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Order processing time
Down 15%.
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Surveys
98% of PrintLeo team members were satisfied with the new system; 85% of customers found the customization tools extremely easy to use and 90% would recommend PrintLeo.
Method and limitations: figures were reported by PrintLeo and published in the original case study on netbasejsc.com. Baselines and survey sample sizes were not published.
In the client's words
"What stood out most was their ability to translate our feedback into actionable improvements."
Mr. Girdhari, Founder, PrintLeo
Lessons
Customization tools and site speed work as a pair: personalization raises engagement only when pages load quickly enough for customers to finish their designs.
Related: E-commerce development, Web-to-print platform, Printing and packaging and Web-to-print implementation checklist.
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