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Netbase JSC leadership: who leads AI-enabled delivery and who owns your project

Netbase JSC is led by David, its Chairman, founder and CEO, who founded the company in 2012 and leads its consulting-first, AI-enabled digital transformation work. On every client engagement, accountability has a name: a dedicated account manager owns the relationship, a project manager owns delivery and a solution architect owns the technical design. This page explains who answers for what.

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Reviewed by David (CEO) · Updated 17 Sep 2026

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Company leadership

David founded Netbase JSC in 2012 and leads it as Chairman and CEO. He took the company from its first e-commerce products and solutions, through e-commerce projects from 2013 to 2015, into consulting and outsourcing services in 2016. He sets the company's direction and is the evidence owner for the facts Netbase publishes: when this site states a figure, a founding year or a credential, David is the person accountable for it. Clients without that leadership on their own side can engage a fractional CTO or CIO.

Looking for the management team? This page names only David. The people accountable to you by name are the ones on your engagement, in the roles below.

The accountable roles on every engagement

  • Account manager

    Owns
    The relationship and the commercial frame
    Talk to them about
    Scope, contract, priorities and escalation
  • Project manager

    Owns
    Delivery: the plan, milestones, risks and weekly review
    Talk to them about
    Progress, trade-offs and deadlines
  • Solution architect

    Owns
    The technical design and how it fits your systems
    Talk to them about
    Architecture, integrations, AI design and technical risk

These three roles lead a delivery team of 3 to 30 people that combines business analysts, developers, QA engineers and UI/UX designers, sized to the job. When a project uses AI, the solution architect owns the model and data design, and every AI-assisted change still has a named engineer who approves it.

How accountability stays visible

Named roles only help if you can see them working. Every engagement runs on weekly reviews with you, KPI dashboards that track the measures agreed at the start, and day-to-day channels over Slack or Zoom with client dashboards for status. Decisions and risks surface in the review, not at the deadline.

Accountability starts before the build. In our digital transformation consulting, the account manager and a solution architect work with your leadership to turn goals into a roadmap. On the SaaS product accelerator, the architect decides where proven modules fit and where custom code earns its place.

See it in delivered work

The 4over4 e-commerce conversion case study follows an engagement run this way, from the client's problem to measured outcomes. More projects are in our work, and the rest of the trust record, from delivery process to security, is under Why Netbase.

Meet the team

Want to know who would own your project? Meet the team: tell us what you are planning, and we will introduce the account manager, project manager and solution architect who would carry it.

Contact Netbase

Discuss a project

Netbase JSC helps organizations design, build, modernize, and operate digital products and AI-enabled business systems.
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[email protected]

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+84 937 869 689

Office address

91 Nguyen Chi Thanh, Dong Da, Hanoi, Vietnam

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Tell us what you want to build, modernize, or operate.

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