Indieprint.com.au: 28% fewer design errors with automated print-ready files
Indieprint.com.au, a Melbourne digital printing company, wanted customers to personalize products online without adding order errors. Netbase JSC built customer design tools and automated print-ready file generation. Design errors fell 28% and production turnaround improved 15%.
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In short: Indieprint.com.au, a digital printing company in Melbourne, wanted customers to personalize products online without creating more order errors. Netbase JSC built customer design tools and automated print-ready file generation. Design errors fell 28%, production turnaround improved 15%, and the published results graphic shows 22% higher online sales revenue.
At a glance
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Client
Indieprint.com.au, founded by Craig Bailey
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Region
Melbourne, Australia
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Industry
Printing and packaging (digital printing for individuals and businesses)
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Service
Custom e-commerce development
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Solution
Web-to-print platform
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Scope
Design tools for text, fonts and imagery; automated print-ready files; order workflow improvements
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Results period
Not stated in the case study
Client and operating context
Indieprint.com.au serves individuals and businesses with printed products. Demand for personalized products was growing, and customers expected to create their own designs on the website.
Challenge and baseline
- The platform had no interactive design tool, so engagement and sales opportunities were lost.
- Order processing had little automation, which caused delays and errors.
Baseline error and turnaround figures were not published.
Netbase's role and approach
Netbase JSC designed the solution for two groups of users: customers who design products and employees who process the orders. Communication stayed open throughout, so issues were resolved quickly and improvements followed real-time feedback.
Implementation and deliverables
- Design tools that let customers adjust text and fonts and add their own images.
- Automated generation of print-ready files from customer designs.
- A streamlined order-fulfillment process.
Results
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Design errors
Down 28%, attributed to automated print-ready files.
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Production turnaround
15% faster.
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Online sales revenue
Up 22%, as shown in the published results graphic.
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Customer experience
Up 37%, as labelled in the published results graphic; the case study does not define how this was measured.
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Qualitative
Order volumes and engagement increased after launch.
Method and limitations: figures were reported by Indieprint.com.au and published in the original case study on netbasejsc.com. The period and baselines were not published.
In the client's words
"The Netbase team provided incredible support throughout the entire process. Their attention to detail ensured that the final solution aligned perfectly with our vision."
Craig Bailey, Founder, Indieprint.com.au
Video published with the original case study:
Lessons
Letting customers design their own products increases the risk of unprintable files. Automating print-ready output is what makes self-service design safe for production.
Related: E-commerce development, Web-to-print platform, Printing and packaging and Web-to-print implementation checklist.
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